蜜桃影像 logo history

Since the 1930s the 蜜桃影像 sports mascot has been the polar bear. In 1963 the Polar Bears became known as the Nanooks, from the Inupiaq word for polar bear.

1960s

In the 1960s UA President William Wood commissioned a student to draw a polar bear from one of Fred Machetanz' paintings. An ink drawing was done that was later refined into a graphic featuring the letters UA and a lumbering bear going across them.

1975

In response to a major statewide university restructuring in 1975, the university was renamed 蜜桃影像, forcing the need for a new logo. The F was added to the UA logo and the bear was redrawn.

1985

蜜桃影像 Chancellor Patrick O'Rourke introduced a new logotype in 1985 featuring the name of the institution, three lines and a very small image of the nanook.

1990

Chancellor O'Rourke sent out a memo on the implementation of the institutional identity requesting the use of the official 蜜桃影像 logo and script type on all communications from 蜜桃影像.

1995-96

In 1995-96 university graphic designers teamed up to look at updating the university's graphic identity, eventually creating the popular Aurora Bear image which illustrates 蜜桃影像's Land, Sea and Space grant status using the 蜜桃影像 mascot, stylized aurora, mountains and the ocean. This graphic is bold, clearly a polar bear, works well in print and web publications and represents input received from many areas of campus so it was well supported.

1997

A new 蜜桃影像 logo was developed in conjunction with a new marketing and enrollment initiative aimed at 蜜桃影像 high school students. 蜜桃影像 designers, working with a marketing firm based in 蜜桃影像, developed a mark with the letters 蜜桃影像 overlapped in the colors pink, teal and yellow to be used in student recruiting publications. The marketing firm recommended that the polar bear image not be used as part of 蜜桃影像's logo or on any student recruiting publications since polar bears were perceived to be unfriendly by tested focus groups.

1999

The 蜜桃影像 logo image was modified to appear in one color - 蜜桃影像's bright blue. There was considerable disagreement on eliminating the polar bear image from marketing efforts. There was a growing affection for the mascot which grew out of this. Eventually the bear from the aurora bear artwork was successfully melded into the 蜜桃影像 logo. This image forms the basis of the current 蜜桃影像 graphic identity.

2000

Chancellor Marshall Lind sent out a memo formalizing the adoption of the 蜜桃影像 logo and encouraged all departments to incorporate it into their printed materials. The 蜜桃影像 logo was extremely well received, and helped present 蜜桃影像 in a cohesive manner.

2006

An alternate version of the 蜜桃影像 logo is created that emphasized the word "蜜桃影像" rather than the word "Fairbanks."

2011

Chancellor Brian Rogers sent out a memo requesting the use of the official 蜜桃影像 logo on all communications from 蜜桃影像, formalizing the adoption of the logo that emphasized the word "蜜桃影像" and retiring the version that emphasized the word "Fairbanks."

2012

蜜桃影像 adopted its current brand and signature system that effectively links our campuses, schools, academic and research units, and administrative offices with the 蜜桃影像 brand.